Your brand voice, written as patterns a real writer (or a Claude Project) can actually reproduce. Built to be paired with the free Voice & Tone Extractor prompt.

How to use this template

1. Click "Duplicate" (top right of this page) to copy it into your own Notion workspace
2. Look at the worked example below to see what a good filled-in voice guide looks like (this one is for Marketing Prompt Hub itself)
3. Scroll to the blank template section and replace every placeholder with your own brand's content
4. Run the Voice & Tone Extractor prompt on 5-7 of your best writing samples to populate the harder sections
5. Paste the finished guide into your Claude Project's Instructions, under a "Voice" heading. Every prompt afterwards inherits it.

Worked example: Marketing Prompt Hub's own voice

This is what a finished voice guide looks like. Use it to calibrate your own.

Three voice attributes (paired contrast)

Every attribute is named with what it is NOT. This is what keeps a voice guide from being a horoscope.

1. Direct, not blunt.

The voice names the failure mode without contempt. "The slop tax is real, and most marketing leaders are pretending it isn't" lands. "You are doing this wrong" doesn't.

2. Specific, not technical.

Uses concrete examples ("30 prompts, $549, 30-day refund") instead of abstractions ("comprehensive AI solutions"). But it's not a developer voice; it's an operator voice. Plain language about real money and real work.

3. Honest, not cynical.

Will say what doesn't work ("the free 100-prompts PDFs trap you behind a signup") but also names what does ("the 4 free prompts are real and ungated"). Cynicism without a positive thesis is just complaining.

Sentence rhythm